A buttery, pigment-rich, soft matte lipstick in a range of wearable shades that hugs lips in pure comfort all day. Selena wanted to create a classic lipstick that's truly comfortable. This innovative flexible formula moves with your lips for cushiony, pigment-rich color that lasts all day while keeping lips soft, nourished, and moisturized. Comes in the same 10 made-to-match shades as Kind Words Matte Lip Liner. In an independent consumer study of 53 people: - 100% said lips look & feel smooth, fuller, & more plump - 100% said lips feel soft & conditioned (not dry or cakey) - 100% said it doesn't feather or bleed
