A buttery, pigment-rich, soft Kind Words Matte Lipstick in a range of wearable shades that hugs lips in pure comfort all day. Selena wanted to create a classic lipstick that's truly comfortable. This innovative flexible formula moves with your lips for cushiony, pigment-rich colour that lasts all day while keeping lips soft, nourished, and moisturised. In an independent consumer study of 53 people: - 100% said lips look & feel smooth, fuller, & more plump. - 100% said lips feel soft & conditioned (not dry or cakey). - 100% said it doesn't feather or bleed.