Rich creme formula defines texture and seals in moisture on medium to coarse hair. Apply Aveda Brilliant Universal Styling Creme to dry hair to create definition. Add brilliant shine with help from certified organic aloe and other plant humectants. - Defines texture. - Seals in moisture. - Adds shine. Organic, Sustainable, Non-Toxic, Paraben Free, No Mineral Oil. Aveda is a PETA certified cruelty-free brand; they do not test any of their products on animals.