Lipstick by Maybelline, You can never have too many, Smooth matte finish, Moisturising texture, Long-lasting 12-hour colour, Its got some serious staying power, Wand applicator, Available in nine shades, Want a closer look?, Just press play on the video. A make-up bag fave, Maybelline is the number one global cosmetics brand. Born in 1915 with a catchy slogan to match, Maybelline now offers over 200 beauty products and champions cosmopolitan city-girl style. Concocted by an American chemist on behalf of his older sister, Maybel, the brand has since gone on to become a cosmetics staple for women all over the world.