Taylor of Old Bond Street Shaving Cream Grapefruit produces a rich and creamy lather that forms a protective barrier over your skin, allowing you to shave comfortably and closely. The cream allows for smooth razor glide, which helps to prevent redness, irritation and ingrown hairs, whilst moisturising your skin to keep it soft and supple. - L.M. Directions of Use: Work up a lather using water and a shaving brush Apply to your face and shave Re-apply throughout your shave if needed Rinse thoroughly