For an instant, fabulous colour and smoother, softer vs bare lips over time look no further than Max Factor's Colour Elixir Lipstick. Enjoy rich and gorgeous-looking colour on smooth, beautiful lips! The Elixir formula contains a 60% blend of skin emollients, conditioners and antioxidants including vitamin E, for a visible transformation in the look and feel of your lips in just 7 days. As you apply the Colour Elixir lipstick, it actively moisturises and smoothes lips.